02 June 2015

The Crystal Ball Strikes Back; The future of D&D

D&D is like a bouncing ball, one moment it is up, the next down, but it seems to rebound. The reception of fourth edition would be enough to take a smaller publisher down, but Wizards of the Coast survives because of the deep pockets of Hasbro.
Loves touching his ball.

The release of Dungeons & Dragons fifth edition has been a success. The Boston Globe reported back in December how good the roll out was. “’Distributors and retailers say the new edition is selling better than expected,’ says Milton Griepp, founder and CEO of ICv2, a publication that covers geek culture. ‘And expectations were high.’”

The bean counters at Hasbro love a success, and there is nothing like riding a wave. Let’s look into the crystal ball and see what the future of D&D holds:

Hasbro is laughing at you.
From Entertainment Weekly, 15 September 2015:

“With D&D returning to its bestseller status in the role play game industry, publisher Wizards of the Coast and Hasbro, the game giant that owns Wizards, have laid out their plans for the future of the game.

“Greg Leeds, CEO of Wizards of the Coast, noted that while sales have been strong overall, they were at their highest when the fifth edition was first released. ‘A new edition seems to be the sweet spot. Data shows the excitement of a new edition is what our consumers want, and we will fulfill their wishes.’

“Leeds revealed that four teams have been working on the sixth, seventh, eighth and ninth editions of the game. ‘The strategy maximizes value by premiering a new edition every four months,’ he gloats.

“Look for the sixth edition in Q1 if 2016, followed by the seventh through ninth editions to release over the course of the year.”

No comments:

Post a Comment